Please be patient as we're currently upping the site's wow factor and updating!

Marketing

We build your site to prompt action by your intended audience in order to generate sales. They pay you, not clicks!

The internet’s ability to get your product in front of consumers is undeniable, but it takes more than just a static page. Internet marketing is based on some core principles:

  • Understanding the target market to which the product/service/cause you’re marketing will appeal
  • Determining exactly how your target market interacts with the internet
  • Positioning your content on the internet to attract the attention of your target market
  • Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
  • Design of offers or incentives to induce the desired actions from your leads

JAM Technologies can help you do this through many of the services we offer:

SEO


Search Engine Optimization
(or SEO) is the process of making it easier for a targeted market to find you. For instance, if your “keywords” list you as simply an attorney as opposed to a divorce lawyer, your site will get lost in the ocean of other sites while they guy whose SEO defines him as “divorce lawyer” gets all of the hits…and calls (chances are if someone is getting a divorce, they will search for divorce lawyer and not just lawyer).

There are four keys to proper SEO:

Structural Optimization

There are many structural components to your site that might affect your positions on the Search Engines Results pages. We will look at optimizing your navigation and directory structure so that you get the maximum benefit when the spiders come to your site.

Code Optimization

There are many code optimizations that can be affected on a given site, as well. We’ll make sure that all code is up to current best practices, and will maximize the code on the site so that it gets crawled rapidly- load time is an important factor for the search engines, and they need to be able to find your content too.

Content Development & Optimization

Our team of content writers is world class, and able to produce targeted search engine optimization content for both big and small companies alike, for clients in all sorts of business arenas. Our team can optimize existing content, and produce new onsite and offsite content to build your brand and authority on the Internet.

Benchmarking and Reporting

Unlike many other SEO companies, JAM reports to its clients at least once a quarter. This ongoing reporting allows you to have total control over your search engine optimization campaign – you’ll always be able to see everything that SEOP is doing to increase your rankings.

Social Media

Social media networks offer organizations a variety of ways to leverage their users to communicate your message. There are hundreds of millions of users on Facebook and Twitter. Delivering tools that allow information to spread through these networks in innovative, easy ways is one of the best uses of the internet today.

JAM Technologies delivers sophisticated solutions that integrate directly with social networks. Our services range from simple content publication strategies which can be implemented without a large investment of resources, to more advanced application development that involves collaboration tools and other systems for in-network interaction. Typically, we focus on ways of consolidating the tools used to publish information to your web site with those used to publish to social networking portals.

Pay Per Click

Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. If you’re not clear on what pay per click ads are, those are the sponsored links that show up when you perform a web search in Google or when you log on to Facebook.

While more targeted than offline advertising or banner ads, it’s certainly possible to throw away a lot of cash with pay per click. The way to do that is to fail to think strategically about where you send people who click on your ads.

Here’s how we help boost your conversion rates from any pay per click campaign while also boosting your subscriber numbers.

The first thing to do is build a ultra-specific page to send the search traffic to, called a landing page. Depending on the variety of key words you are bidding on, you may even build several landing pages that each narrowly address the specific needs of that searcher.

  1. When I say “searchers,” I mean searchers. We do not participate in contextual advertising programs on publisher sites. You want people who are actively looking for what you are offering. You can choose to opt-out of non-search traffic with both Google and Yahoo.
  2. The landing page does not sell your product or service. This is key. You instead offer a quality free resource –- a mini-course, ebook, teleseminar, or other type of tutorial that is directly related to what you are ultimately selling. By teaching people about the subject matter of your product or service, you are actually engaging in a highly effective form of selling, all while establishing a relationship.
  3. Whatever your offer, it must be delivered by an email or RSS autoresponder that allows you to stay in contact with the prospect.
  4. You should explicitly inform your prospects that in addition to the free resource you are offering, they will also be receiving your email newsletter / blog updates. Make sure you make this part of your offer as enticing as possible. You’re delivering valuable, relevant content on a regular basis, right?
  5. JAM Technologies can consult you to design a campaign that brings in sales. They pay you, not clicks!

Email Marketing

Email is one of the most effective and inexpensive tools in your marketing arsenal, with an average cost of less than a penny per email. It’s also an obvious (if often overlooked) strategy for generating more revenue from the customers you already have. Best of all, every email has an opt-out link at the bottom, so they’re completely permission-based.

  • Email is the simple and inexpensive way to generate added income from
    current customers.
  • Inform your customers about upcoming promotions, special offers, and your new products and services.
  • Email is convenient — customers can read your email when they
    want, where they want.

Let JAM Technologies help you keep in touch with your clients!

Comments are closed.